Brand Discovery Worksheet
This worksheet is all about YOU & YOUR BRAND.
It’s filled with thought-provoking questions to get to the core of who you are, where you’re going and how best to get there.
FULL DISCLOSURE: IT’S HARD WORK, DEEP DIGGING AND REQUIRES SINCERITY. BUT IT’S ALSO FUN, ENLIGHTENING AND OFFERS YOU THE OPPORTUNITY TO FULLY EXPLORE THE DEPTHS OF YOUR BRAND.
We’re on a journey—we’re searching, digging deep, and being honest.
Before we start, a few notes:
Your brand is not your brand styling.
It’s the core and perceived image of your business; the emotional connection your client feels when engaging with you on a digital or social level; the tone of your voice in your phone conversations and blog posts; your marketing strategy; even your wardrobe.
Your brand is where image (that’s on me) meets experience (that’s on you).
Working through these questions will help you figure out what you want that experience to be. It will unfold your beautiful story and create an authentic and lasting brand by defining your core, vision, values and tone of voice.
Your image is your brand styling and that’s on me. That’s the design and crafting of your colors, logo, typeface and all supporting elements to add richness and depth to your brand. It’s the visual story-telling of your brand and I’m going to translate your answers and inspiration into a visual style.