Brand Discovery Worksheet

 
 

This worksheet is all about YOU & YOUR BRAND. 

It’s filled with thought-provoking questions to get to the core of who you are, where you’re going and how best to get there. 

FULL DISCLOSURE: IT’S HARD WORK, DEEP DIGGING AND REQUIRES SINCERITY. BUT IT’S ALSO FUN, ENLIGHTENING AND OFFERS YOU THE OPPORTUNITY TO FULLY EXPLORE THE DEPTHS OF YOUR BRAND. 

We’re on a journey—we’re searching, digging deep, and being honest.

 
 
 

Before we start, a few notes:

Your brand is not your brand styling.

It’s the core and perceived image of your business; the emotional connection your client feels when engaging with you on a digital or social level; the tone of your voice in your phone conversations and blog posts; your marketing strategy; even your wardrobe.

Your brand is where image (that’s on me) meets experience (that’s on you).

Working through these questions will help you figure out what you want that experience to be. It will unfold your beautiful story and create an authentic and lasting brand by defining your core, vision, values and tone of voice.

Your image is your brand styling and that’s on me. That’s the design and crafting of your colors, logo, typeface and all supporting elements to add richness and depth to your brand. It’s the visual story-telling of your brand and I’m going to translate your answers and inspiration into a visual style.

We’ll use your answers as a launchpad into your brand styling.

 
ABOUT YOUR BUSINESS
Tell us how it all started.
If they have websites, include their URLs.
Tell us about your unique competitive advantage and the proof points that attest your value claims.
ABOUT YOUR BRAND
What are you branding? *
Let us know about your brand values and what you want your brand to ultimately be and do.
ex. clean, loud, sophisticated, organic, raw, etc.
ABOUT YOUR TARGET AUDIENCE
What is your target customer's gender? *
Check all that apply.
How old are your target customers? *
Check all that apply.
What is their average household income? *
Annual income over 12 months; check all that apply.
How will they find and learn about your brand? *
Check all that apply.
Briefly describe their values, decision-making process and, if you already have a brand, how they currently perceive it.
ABOUT THIS PROJECT
The following questions are to help us get a sense of where you would like to go.
ex. Fast Company or FastCompany or fastcompany or FASTcompany, etc.
Please provide website links if possible.
Which services are you most interested in? *
Check all that apply.
Make sure to specify your deliverable requirements and deadlines, as well as any particular design standards or constraints you would like us to take into account.
ABOUT YOU
What is your full name? *
What is your full name?