ReconX is a Filipino company that transforms our accumulating plastic waste into something reusable: energy. They came up with a clean and close-looped patented system that takes our plastic waste and makes it into fuel. So far, they’ve made three types of fuel with their processes: diesel, kerosene, and gasoline.
For their brand identity, we wanted to highlight the circular economy that they promote, as well as the idea of transformation— converting something of low value into something of high value.
We began with this moodboard:
This is the logomark we decided on.