Illustration, graphic design, typography
#VibeOn was a campaign launched by Viber Philippines in early 2015 that promoted the sharing and spreading of positive vibes to friends and family, by way of Viber. They commissioned me to create a new set of Viber app stickers as well as merchandise for the campaign.
The general guidelines for the sticker set were simple—just make it look cool, bright and positive. We used well-known uplifting Filipino phrases for the text. I was also instructed to incorporate the characters Violet, Legcat and DJ in the set. I came up with new poses for them based on the character guidelines provided by the client.
The VibeOn stickers are available for download through the global Viber sticker market for both mobile and desktop versions of the app.
I also designed merchandise to support the campaign in the form of shirts and eco bags. These were given out during the official #VibeOn launch event held in late March.
In the end, they went with the following designs for the merchandise: